A very small number of companies are realizing the full benefit of their 360 degree data: internal, external, transactions, social, mobile, structured & unstructured. At zakipoint we believe every company can and should leverage this opportunity.

We help companies design & implement superior customer interaction strategies by answering key questions like: Are you acquiring the right customers? Why or why not? How can you retain more of your profitable customers most efficiently?  What new product or service can capture disproportionate share of the market. Specifically we deliver better analytic models, tools and insights using 360 degree view of big data focused on the marketing challenges.

Our approach integrates understanding of the strategic opportunities of big data, combined with our cutting edge data science and modeling, delivered using technical innovations in big data and leveraging our experience of operationalizing and implementing new models. We bring these four distinct skills by constructing appropriate teams for every project.

Medium to large businesses that are eager to gain a competitive advantage from underutilized internal data or augment it with external data. Innovations in storage, computing and the volume of data collected has created a new landscape for competition. The ones who are willing to play the new game can win.