Interview with Prof. Peter Fader on his new book “customer centricity”. What it is, what it isn’t,  and why it matters. Prof. Fader argues that while most business observers think Starbucks and Apple are customer friendly, in reality they are not customer centric. These companies are not doing enough to understand their customers and serve the high value ones. They treat each customer the same. By understanding customer lifetime value at individual level companies can make their valuable customers even more profitable. Listen to the 14 minute interview I did with Prof. Fader during his visit to Boston.

I recently had the opportunity to sit with Prof. Peter Fader of Wharton, a leading expert and academic in predictive modeling for customer acquisition and retention. His new book “Customer Centricity Essentials: What It Is, What It Isn’t, and Why It Matters” released in October is already doing well. It has been published by Wharton Digital Press. You can find more about the book on amazon here.  I learnt some interesting things after reading the book.

A good friend Ian Davidson, co-founder and CEO of FlyResearch and I started talking about the importance of video in our lives and specifically for marketing. Every plumber in the future will have a video promoting his/her services. If a picture is worth 1000 words. 2 minute video with 30 frames per second is worth 3.6 million words.

But how can a plumber with limited time, skills and money to spare put together great promo videos.

Check out the video above. I simply had to type few lines in English to get this done.

I had the opportunity to interview Ms. Chen Zhao about data analytics in the online advertising business. Ms. Chen Zhao is a leading expert in data analytics for ad targeting using behavioral data. She has over 16 years of experience working on various strategic and customer marketing challenges addressed through the analysis of digital advertising data. She has developed and refined her analytic framework and models having worked at leading companies like Monitor Group, Razorfish, Microsoft Central Marketing and Amazon advertising. She holds MBA from IMD, MS Mathematics from Dartmouth, and BS in Mathematics from Denison University. Aside from building very powerful predictive models for customer acquisition, she is a mother of 2 boys and lives in Seattle, WA

Click on the link below to listen to the interview. If you prefer to read the transcript, read below.

Ms. Chen Zhao Interview on data analytics for online advertising

We did an interview with Raj Aggarwal, CEO at Localytics a company that offers the most powerful application analytics platform, giving mobile app publishers for iPhone, iPad, Android, BlackBerry and Windows Phone 7 the tools they need to build more successful and profitable applications.
Here you can find the interview on mobile app usage analytics

There are numerous mobile app developers out there. In fact last count I heard was that there are over 400,000 apps on iphone store. Android store has over 200,000 mobile apps. The data and the analysis of mobile app usage statistics becomes very important to understand what people are looking for, reading, engaging with and coming back to again and again. We did an interview with Raj Aggarwal, CEO at Localytics 

Social media is now extremely important, particularly to B2C companies. However, what do you do aside from setting up a Facebook Fanpage, Twitter handle and some videos on Youtube. Well, you should analyze social media data and use it to acquire customers. This is called social media marketing.

Amanda Duesund did a very insightful interview with Dr. Rebecca Xiong, co-founder of www.socmetrics.com to understand why social media influencer score is important. Check out the 10 minute interview for useful nuggets on this topic.