I ran a session on opportunities in mobile commerce or as some people call it m-commerce at mobile camp boston #mbc4 this weekend held at MIT Sloan. The event was its usual annual affair. 500 calorie donuts, large containers of coffee, sponsors, meat sandwiches only. The discussion in classrooms and in the hallway was the best part of the conference.
menu of sessions on offer at #mbc4 held at MIT
Lots of great sessions to satiate the hunger of over 600 mobile enthusiasts attending the conference. See the menu on offer. I could not suppress the urge to have an audience. So what should I talk about.
mobile technologies this mobile marketing that, mobile payments this, mobile banking that….. Hang on. I know there is a real issue to discuss. At a retailer conference recently, I heard time and time again that mobile internet traffic is going through the roof (quadrupled in the US), but the conversion is pretty low. In my own experience when I launched www.tixmob.com – a mobile ticketing portal, we had over 98% purchases done through internet, and paltry 2% through mobile. Granted that was pre iphone era. So I titled the session “Opportunities in mobile commerce” and found myself in a room full to capacity (well I took the smallest room at the conference that housed 50 people). The session was highly interactive and generated some great ideas. There were many mobile commerce pros in the room. Here is the output from the session.